Jalencu, Marian2025-04-292024JALENCU, Marian. Semnificația dezvoltăr. n: Tehnologii fizice avansate cu aplicarea UVS în monitorizarea şi modelarea factorilor de mediu (TehFizUVS) = Advanced Physical Technologies with UVS Application in Monitoring and Modeling of Environmental Factors: conferinţă ştiinţifico-practică, ediția a 5-a, 8 noiembrie 2024. Chișinău: Editura USM, 2024, pp. 88-92. ISBN 978-9975-62-819-8 (PDF)978-9975-62-819-8 (PDF)https://msuir.usm.md/handle/123456789/17883The sustainable development of innovative business projects plays a key role in ensuring a balance between economic growth and environmental protection. This article explores the long-term impact of integrating sustainable practices into business innovation strategies, analyzing the associated benefits and challenges. The study emphasizes the importance of sustainability as a competitive factor, highlighting how it can lead to improved organizational reputation and the creation of a strategic advantage. The research methodology includes the analysis of case studies from various economic sectors and the assessment of environmental and economic performance indicators. The conclusions emphasize the need to adapt business models to meet sustainability requirements, thus contributing to a greener and more sustainable economy.rosustainabilityinnovative ideasinnovative projectsinnovative businessArticle