Aliyev, Vali2025-03-262024-10-24ALIYEV, Vali. From conscious responses to subconscious insights: revolutionizing marketing research with neuromarketing.In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 147 – 152. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.21978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.21https://msuir.usm.md/handle/123456789/17288This article explores the limitations of traditional marketing research methods, such as surveys, experiments, and focus groups, which have been the mainstay for organizations in understanding consumer desires, needs, and attitudes. It highlights the critical shortcomings of these methods, particularly their reliance on honest responses and their inability to capture subconscious consumer behavior.enNeuromarketingconsumer behaviortraditional marketing researchsubconscious processesneuroimagingmarketing strategiesArticlehttps://doi.org/10.59295/mpdnwe2024.21