Tabarcea, Ala2025-03-252024-10-24TABARCEA, Ala. The marketing audit: redefining content and areas of inquiry. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 66 – 76. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.09978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.09https://msuir.usm.md/handle/123456789/17253This article seeks to clarify the fundamental purpose, objectives, and areas of research related to marketing audits. The focus is on identifying the types of companies that typically seek audit services and understanding their motivations for doing so. By examining this area, the study aims to shed light on how marketing audits contribute to business growth, efficiency, and strategic decision-making.roMarketing auditeconomic agentssales performancemanagement reorganizationmarketing efficiencytheoretical benchmarksArticlehttps://doi.org/10.59295/mpdnwe2024.09