Novac, Ludmila2025-03-202024NOVAC, Ludmila. Utilizarea inteligenței artificiale pe platforma de vânzare pentru a optimiza procesele de afaceri ale companiei. In: Integrare prin cercetare și inovare: conferință științifică națională cu participare internațională. Științe exacte și ale naturii, Chișinău, 7-8 noiembrie, 2024. Chișinău: CEP USM, 2024, pp. 748-754. ISBN 978-9975-62-808-2 (PDF). Disponibil: https://doi.org/10.59295/spd2024n.103978-9975-62-808-2 (PDF)https://doi.org/10.59295/spd2024n.103https://msuir.usm.md/handle/123456789/17184This article explores the capabilities of artificial intelligence on the Salesforce platform for optimizing key business processes. It examines the current trends in artificial intelligence development, its integration into CRM systems, and examples of its application on the Salesforce platform. Special attention is given to analyzing the impact of artificial intelligence on customer relationship management and the optimization of marketing and sales processes. Companies should approach implementation artificial intelligence strategically, starting with small projects and gradually expanding their scope. This will allow them to minimize risks and assess potential return on investment in artificial intelligence.roartificial intelligenceCRM systemsSalesforce platformSalesforce AppEx- changeSalesforce CRM analyticseinstein AI toolkiteinstein discoverynteligență artificialăsisteme CRMplatformă Salesforceset de instrumente Einstein AIArticlehttps://doi.org/10.59295/spd2024n.103