Enicov, Cristina2024-02-132024-02-132024ENICOV, Cristina. Enunțul existențial averbal în discursul publicitar francez. In: Probleme de lingvistică romano-germanică și comunicare interculturală in honorem Ion Dumbrăveanu: conf. șt. cu participare internațională, 1 decembrie 2023. Editura USM, 2024. pp. 102-108.https://doi.org/10.5281/zenodo.10648717https://msuir.usm.md/handle/123456789/13794This article deals with the problem of defining the category of existence, as well as defining the verbless existential statement in the French advertising discourse. Starting from the definition of existence within logic, a review of the opinions of linguists regarding the existential statement was undertaken. Attention was drawn to the existential verbless statement, both in literary and advertising texts. The advertising speech, having as its primary function that of informing the addressee about the existence and qualities of the product, frequently resorts to the non-verbal existential statement.roenunț existențialexistenceArticle