Veste, Lucia2023-02-092023-02-092023VESTE, Lucia. Intertextualitatea discursului publicitar. In: De la monem la text: reconfigurări lingvistice și practici didactice: in memoriam Grigore Cincilei cu ocazia aniversării a 95-a de la naștere, 1 decembrie 2022, Chişinău. Chişinău: CEP USM, 2023, pp. 155-158. ISBN 978-9975-62-503-6. DOI: https://doi.org/10.5281/ZENODO.7620491https://doi.org/10.5281/zenodo.7620491https://msuir.usm.md/handle/123456789/8746In the view of some linguists, advertising can be perceived as intertext, interdiscourse or intradiscourse. Interdiscourse is defined as a phenomenon of architectexuality or, in more general terms, transtexuality, characterized by a socio-discursive formation. Interdiscursiveness is the oral and “floating” reference to a particular source without directly citing it. It therefore represents a Bakhtinian dialogism, a preconstructed, anterior and implicitly admitted statement, a repetition or a déjà-vu.rointertextinterdiscursArticle