Relationship marketing as a modern marketing concept in the Republic of Moldova

Dilan, Nelly2025-03-252024-10-24DILAN, Nelly. Relationship marketing as a modern marketing concept in the Republic of Moldova. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 111 – 117. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.16978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.16https://msuir.usm.md/handle/123456789/17278The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies.enRelationship marketingcustomer loyaltycompetitive advantageRepublic of Moldovamarketing strategycustomer retentionRelationship marketing as a modern marketing concept in the Republic of MoldovaArticlehttps://doi.org/10.59295/mpdnwe2024.16