Чайковский, Александр2022-02-012022-02-012020ЧАЙКОВСКИЙ, Александр. Использование стратегии клиентоориентированности, как конкурентного преимущества предприятия на рынке B2B. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale: conf. șt. intern. 30-31 octombrie 2020, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2020, pp. 110-115. ISBN 978-9975-152-69-3.978-9975-152-69-3https://msuir.usm.md/handle/123456789/5502All products and services are increasingly becoming more standardized and to attract new customers is becoming increasingly difficult. Therefore, the most effective way of retaining customers — it is the individualization of relationships and the relationships of building long-term partnerships. For the prosperity of the company is no longer enough just satisfied customers, need constant, loyal and extremely satisfied customers.rurelationship marketingcustomer focuscompetitive environmentArticle