Tabarcea, AlaŢurcanu, Olesea2023-03-162023-03-162022-09-27TABARCEA, Ala; ŢURCANU, Olesea. Oportunitatea valorificării afacerilor de francizing în industria ospitalității Republicii Moldova. In: Development of sustainable tourism: actualities and opportunities. 27 septembrie 2022, Chisinau. CEP USM, 2022, pp. 195-201. ISBN 978-9975-62-502-9 (PDF)978-9975-62-502-9 (PDF)https://msuir.usm.md/handle/123456789/9124https://doi.org/10.5281/zenodo.7609022The benefits of operating a franchise system in the Republic of Moldova include cheap labour and low advertising costs. At the same time, there is a low level of purchasing power, as well as low quality of services on the market, since a large part of the goods and services offered by companies representing foreign firms and aimed at middle- and high-income customers, depend to a large extent on the economic situation of the country and the increase in purchasing power of the population.rofranchisingdomestic tourismsustainable developmenttourist demandArticle