Codrean, Natalia2022-11-282022-11-282016CODREAN, Natalia. PR-ul politic şi promovarea imaginii instituţiilor politice – concepte teoretice.In: Conferința ştiinţifică internaţională "Ţările post-sovietice între UE şi Federaţia Rusă – analiza circumstanţelor specifice şi tendinţelor politice." 27 septembrie 2016, Chișinău: CEP USM, 2016, pp. 224-230. ISBN 978-9975-71-829-5.978-9975-71-829-5https://msuir.usm.md/handle/123456789/7794The article „Political PR and promoting the image of political institutions” describes the theoretical concept and importance of these phenomena. The tendency to create and promote an image as more credible and more positive belong to the individual personality, or companies that sell something, but also to state institutions, and especially, to political institutions.roimagepartiespolicyPRmethodscommunicationArticle