Nazar, Nadejda2025-03-252024-10-24NAZAR, Nadejda. Innovation – the key to success in marketing activity of the company. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 90 – 92. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.12978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.12https://msuir.usm.md/handle/123456789/17270The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market.roinnovationmarketingcompetitivenessstrategycustomer satisfactionInnovation – the key to success in marketing activity of the companyInovaţia – cheia succesului în activitatea de marketing a unei întreprinderiArticlehttps://doi.org/10.59295/mpdnwe2024.12