Raevskaia, Irina2025-03-272024-10-24RAEVSKAIA, Irina. Sustainable competitive advantage centered on dedication and people power. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 237 – 242. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.31978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.31https://msuir.usm.md/handle/123456789/17327Human capital has an essential role in measuring the performance of organizations. The creation of a sustainable competitive advantage based on human resources contributes to: talent and skills, organizational culture, effective collaboration, motivation and involvement and inspired Leadership.rohuman capitalhuman resourcescompetitive advantageorganizational performanceSustainable competitive advantage centered on dedication and people powerAvantaj competitiv sustenabil, centrat pe dedicarea şi puterea oamenilorArticlehttps://doi.org/10.59295/mpdnwe2024.31