Бодюл, Татьяна2023-05-302023-05-302020BĂIEŞU, Sergiu. Buna-credinţă – principiu fundamental al dreptului civil. In: Realităţi şi perspective ale învăţământului juridic naţional: conf. șt.naț. cu particip. internaț.: Culegerea comunicărilor. 01 – 02 octombrie. 2019 , Chişinău, Vol. I. CEP USM, 2020, pp. 330 - 335. ISBN 978-9975-149-80-8978-9975-149-80-8https://msuir.usm.md/handle/123456789/10346For businesses and organizations, social and cultural facilities and tourism priority of intellectual property is a trademark or service mark and brand name. It is with them in the first place, meet potential customers. Trademark is of particular importance when the consumer - somewhat similar to the goods or services with a similar quality and price. In this case, the buyer selects the image rather than the product or service. The trademark is any sign or any combination of signs susceptible of graphic representation serving to distinguish the goods or services of certain natural / legal per- sons from those of other persons.roтоварные знакитуризмисключительное право на товарный знакArticle