Stoica, Mariana2025-03-252024-10-24STOICA, Mariana. Visual merchandising across cultures. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 82 – 89. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.11978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.11https://msuir.usm.md/handle/123456789/17267The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets.enVisual merchandisingcultural contextconsumer behaviorinternational marketingglobalizationbrand loyaltyretail strategiescase studiescultural valuesArticlehttps://doi.org/10.59295/mpdnwe2024.11