Dombrovschi, Ina2025-03-252024-10-24DOMBROVSCHI, Ina. The role of marketing research as a strategic tool in the context of intensified competition and rapid market changes. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 105 – 110. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.15978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.15https://msuir.usm.md/handle/123456789/17277In a highly competitive and rapidly evolving business landscape, companies must adopt strategic methodologies to secure long-term success. This article examines the crucial role of marketing research as a vital tool for gathering insights about the market, consumers, and competitors. The study aims to evaluate the significance of marketing research amidst increasing competition and market volatility, highlighting the key advantages it offers to businesses.romarketing researchcompetitioncompetitive advantagemarketconsumersArticlehttps://doi.org/10.59295/mpdnwe2024.15