Cavcaliuc, InaPopa, Eugeniu2021-06-252021-06-252011CAVCALIUC, Ina; POPA, Eugen. Abordarea culturii prin prisma marketingului. In: Studia Universitatis Moldaviae.Seria Ştiinţe Exacte şi Economice: Matematică. Informatică. Fizică. Economie. Revistă științifică. 2011, nr. 7(47), pp. 235-238. ISSN 1857-2073.1814-3237http://studiamsu.eu/nr-7-47-2011/https://msuir.usm.md/handle/123456789/4591As the cultural sphere is a part of the social aspect of human activity, the application of marketing strategies in the cultural institutions would help the cultural policies to be more effective, as the marketing research could highlight both the opportunities that should be exploited, and the weakness that should be eliminated.rodomeniul culturiimarketingul în culturăArticle